Heinekin Experience

One of my most favorite things that we did while in Amsterdam was the tour of the Heinekin Brewery. For 10 eruos (admission cost) you get to tour the brewery, 3 beers AND a free glass and tin. That's a steal...I told Erica we would be throwing money away basically if we didn't go. She had no objections...



My favorite section dealt with their marketing throughout the years (not a surprise). I want you all to pay attention next time you see a Heinekin advertisement or logo...I would like to drawn your attention to the "smiling e". In an attempt to make the brand more upbeat and friendly, they changed the typeface a few years back. No longer are the letters all in caps...and it now boasts a "smiling e"... I just love this kind of stuf...



(Sam, the star trek ad make me think of you and all of those wonderful times that you forced me to watch Star Trek).



Beer #1! Also in the picture was severl girls from the trip. Most stayed in my room with me...yes, that would be 6 people to a room.


Too much beer for one girl???



Nah...




This tour included TWO rides. The first ride simulated what it was like to be a Heinekin bottle at the brewery...throughout the production process. Very fun! The second simulated what it was like to command the Heinekin horses...



I know, I know...I look pretty cool.



We were all smiles when we left...